The Canadian Consumer Rewards Coalition (CCRC) is the only national, non-profit organization dedicated exclusively to protecting the points and rewards programs that millions of Canadians rely on. We are a grassroots movement of everyday citizens, united by a shared belief: that hard-earned rewards are a financial asset worth protecting.

Our mission is to champion the "everyday economy." We believe that when consumers and businesses connect through strong loyalty programs, the entire country wins. We advocate for a stable, vibrant payments ecosystem that allows brands to reward their best customers and empowers Canadians to make life more affordable through the points they earn.
For consumers: We serve as a safeguard against regulatory overreach that could devalue your points or cause your rewards to expire.
For Canada: We advocate for a stable, vibrant payments ecosystem that keeps our economy moving.

We bring common sense to the conversation. A community made up of tens of thousands of active supporters, we never take our eye off the ball when it comes to points and rewards. So when decision-makers in Ottawa or the provinces talk about the 'payments industry,' they hear from Canadians who use their points and rewards each day.
Andrew Lang leads the CCRC’s public consumer advocacy efforts. Andrew is a marketing and communications advisor with more than twenty years of experience helping emerging companies, as well as small and medium-sized enterprises, achieve their business objectives. Prior to launching the CCRC, Andrew served as the Director of Communications to Ontario’s Minister of Consumer Services – the ministry responsible for consumer protection in the province.

